EMAC/Esomar Symposium on New Ways in Marketing and Marketing Research, Athens (Greece) 24th-27th October 1990.
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EMAC/Esomar Symposium on New Ways in Marketing and Marketing Research, Athens (Greece) 24th-27th October 1990.

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Published by EMAC, Esomar in Brussels, Belgium, Amsterdam, Netherlands .
Written in English



  • Europe


  • Marketing research -- Congresses.,
  • Marketing research -- Europe -- Data processing -- Congresses.,
  • Information storage and retrieval systems -- Marketing -- Congresses.

Book details:

Edition Notes

Includes bibliographical references.

ContributionsEuropean Marketing Academy., Esomar.
LC ClassificationsHF5415.2 .E453 1990
The Physical Object
Paginationv, 376 p. :
Number of Pages376
ID Numbers
Open LibraryOL1629066M
ISBN 10928311163X
LC Control Number91177106

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Get this from a library! EMAC/ESOMAR Symposium on Methodological Advances in Marketing Research in Theory and Practice, Copenhagen, Denmark, 17thth October [ESOMAR.;]. The other is a joint symposium with our sister association, the Australian-New Zealand Academy of Marketing (ANZMAC) to be held in conjunction with the main EMAC Conference. Research in Marketing - where science meets practice: A joint conference in partnership with ESOMAR, October , Warsaw. BAIER, D., and GAUL, W. (b), Computer-assisted market research and marketing enriched by capabilities of knowledge-based systems, in: New Ways in Marketing and Market Research, EMAC/ESOMAR Symposium, Athens, – Google ScholarCited by: 6. Marketing and competition in t More details Marketing and competition in the information age: proceedings of the 28th EMAC conference, May 11 - 14, , Humboldt University Berlin.

F. Hansen, T. Meyer and P. Pruzan, “The Ethical Process and the Ethical Accounting Statement”, in proceedings of 3rd EMAC/ESOMAR symposium New Ways in Marketing and Marketing Research, Athens (Greece), Google Scholar. If your research is about a topic that is usually considered for publication in Marketing Science, Journal of Marketing Research, the marketing section of Management Science, or Quantitative Marketing and Economics, this is the right track for your work even if you do not consider submitting your work to those journals. Corporate Membership requires that a Signatory undersigns the ICC/ESOMAR International Code on Market and Social Research and ESOMAR Disciplinary Procedures on behalf of the global organisation, As the Signatory was the legal representative of the company at the time of signing of the contract; the company obligations still remain.   EMAC/ESOMAR Symposium on New Ways in Marketing and Marketing Research, Athens, (), pp.

Click on the book chapter title to read more. It is a place where the best, brightest and boldest in marketing research -- clients and agencies alike -- can exchange their best thinking. It is a platform that is intelligent, inquisitive and innovative. Everything we cover is designed to promote the use, value and understanding of marketing research and lead you to innovative insights. Australasian Marketing Journal, Vol. 6(1), pp Refereed Conference Proceedings: 1. "An experimental assessment of couponing in New Zealand". Proceedings of the EMAC/ESOMAR Symposium, Athens, th October, and republished in the ESOMAR book series, , pp 2. "The impact of brand loyalty on consumer coupon redemption. The theme will be ‘Broadening the Boundaries of Marketing’ and it will be led on the EMAC side by Kristian Möller, and for ANZMAC by Rod Brodie – book it in your diary now! relevant academies and associations we have agreed to include a half-day joint symposium with ESOMAR at the Athens conference. that the Executive Committee.